University of Illinois

This Big Ten school wanted to express its rich history of achievement and innovation through a compelling ad campaign, starting with outdoor placements around the Chicago area. Simple, memorable messaging is ideal in the outdoor space, and this concept provided an identifiable look while displaying the power of the University of Illinois’ student and alumni population. The campaign generated pride for students, faculty, and alumni, and further elevated the reputation of this powerhouse institution.

My Role: Art Direction, Design & production

My Role: Design & Art Direction
Studio: Grey Matter Group
Creative Direction: Rick Devon, Andy Meyer
Copy: Lydia VanHoven-Cook
Photography: Brian Kelly
Hair/Makeup: Erick Gerson
Lighting: Logan Zillmer
Video Production: University of Illinois
Website: University of Illinois