This Big Ten school wanted to express its rich history of achievement and innovation through a compelling ad campaign, starting with outdoor placements around the Chicago area. Simple, memorable messaging is ideal in the outdoor space, and this concept provided an identifiable look while displaying the power of the University of Illinois’ student and alumni population. The campaign generated pride for students, faculty, and alumni, and further elevated the reputation of this powerhouse institution.
Role: Art Direction, Design, & Production
In collaboration with: Grey Matter Group & Brian Kelly Photo