Since 2010, Funky Buddha has been a cornerstone in West Michigan, offering a hot yoga community that nurtures holistic well-being. In a phase of expansion, Funky Buddha embraced early 2010s trends, adopting a streamlined identity that unintentionally removed much of their distinctive personality. Embracing a return to their authentic roots, the brand sought a rejuvenation, tasking us to breathe new life into their identity. The result? A revitalized logo and identity system, infused with earthy and offbeat tones, capturing the essence of Funky Buddha's vibrant spirit.
Role: Brand Identity Design & Photo Art Direction
In collaboration with: Lydia Writes Good & Jason Glerum Photography