In February 2020, Basalt emerged as an experimental farmers market venture, eventually transforming into Eastown's premier Tex-Mex brunch destination. Founded and led by Steven Martinez, a proud queer Latino, Basalt goes beyond merely serving meals—it's a catalyst for community building through the language of food. However, as the restaurant gained popularity, it became evident that Basalt's initial brand failed to capture the depth of its culturally diverse personality.
Recognizing the need for a brand overhaul that seamlessly blended Midwest and Texan influences, the identity revamp began. This project showcases Basalt's transformation and their new logo—a quirky taco-loving chipmunk named Copernicus.