Brilliance Publishing is a subsidiary of Amazon and an industry leader in audiobook publishing. The company wanted to revamp their brand image to more closely align to their counterpart, Amazon Publishing, while creating a brand that accurately represented their specific culture and values.
Amazon fonts and color palettes were referenced in the new system, creating a familiar, clean, and simple foundation. Brilliance’s key visual is the manifestation of a soundwave, which can be altered to reflect infinite genres and moods. Creativity is displayed through the application of the brand elements, and embodies the company’s passion for serving the author.