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The ADDY Awards is an annual event that showcases the best of the best in the advertising industry. The local Ad Fed chapter asked for a new concept for 2019’s big show. “Ad Scouts” was born from the idea of being prepared for whatever the tough-as-nails ad industry throws your way. We created a tons of hilarious swag, like merit badges, a poster, an Ad Scout handbook, sweatshirts, social media posts, and even a box of cookies. This was such a fun project to work on, Scout’s honor.