Ad Scouts

The ADDY Awards is an annual event that showcases the best of the best in the advertising industry. The local Ad Fed chapter asked for a new concept for 2019’s big show. “Ad Scouts” was born from the idea of being prepared for whatever the tough-as-nails ad industry throws your way. We created a tons of hilarious swag, like merit badges, a poster, an Ad Scout handbook, sweatshirts, social media posts, and even a box of cookies. This was such a fun project to work on, Scout’s honor.

My Role: Design, Illustration, Project Management & Production

My Role: Design, Illustration, Project Management & Production
Studio: Grey Matter Group
Creative Direction: Rick Devon, Andy Meyer
Copy: Lydia VanHoven-Cook
Illustration Collaborators: Rick Devon, Andy Meyer, 1930s Boy Scout Handbook
Design Collaborators: Andy Meyer, Andy Woycik, Laura Zuzelski