Phase 1: Launch
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Phase 2: Sustaining
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As the art director and designer in a collaborative effort with Bell's Brewery, I played a pivotal role in crafting a compelling paid media campaign for the iconic Bell’s Oberon beer across the midwest. Tasked with ushering in the 2023 Oberon season and sustaining customer engagement throughout summer, I leveraged my design expertise to ensure a visually striking and impactful campaign. In response to the dynamic weather changes in the Midwest, the campaign messaging was divided into two distinct phases. From concept to production, I led the design and illustration for the entire 2023 Oberon season. The result is a standout campaign, breaking the mold of traditional beer advertising.