As the art director and designer in a collaborative effort with Bell's Brewery, I played a pivotal role in crafting a compelling paid media campaign for the iconic Bell’s Oberon beer across the midwest. Tasked with ushering in the 2023 Oberon season and sustaining customer engagement throughout summer, I leveraged my design expertise to ensure a visually striking and impactful campaign.
In response to the dynamic weather changes in the Midwest, the campaign messaging was divided into two distinct phases. From concept to production, I led the design and illustration for the entire 2023 Oberon season. The result is a standout campaign, breaking the mold of traditional beer advertising.
Role: Art Direction, Design, & Production
In collaboration with: Lydia Writes Good & DropDrop