The Brilliance Publishing creative marketing team sought to streamline the ad creation process by outlining best practices from marketing insights and research. Audiobook templates were developed to add visual consistency across designers and allow for easy editing. Systems were established for creating new badges and custom illustrations within ads. This comprehensive undertaking is on a live web platform, allowing the team to make changes moving forward. Ultimately, this new playbook enables the team to share the work being done, as well as bring new designers, copywriters, and marketing leads up to speed.
