United Way
Heart of West Michigan United Way asked for a survey that could help with volunteer leads. But they wanted to make it a little more fun to help increase community-wide engagement. The survey had to be intriguing enough to follow through with the the questions, and, ultimately, be shareable for better exposure. This became such a hit, that the West Michigan United Way licensed this work and is now selling it to other UW’s across the U.S.
Role: Illustration
Studio: Grey Matter Group